The search and online advertising firm Google is back to hiring as it expects the economy to improve.
Google executives are starting to see the signs of an economic recovery and have decided to begin hiring again, Google CEO Eric Schmidt told reporters last week during a companywide sales meeting in New York.
“We’re increasing our investment and hiring rate in anticipation of a recovery,” he told the New York Times’ Steve Lohr.
It was less than two months ago, Mr. Schmidt said, that Google decided to switch on the hiring and acquisition programs again. Most likely, he added, the purchases will be small companies of 10 people or fewer, with the ideal model being Android Inc., the Silicon Valley start-up whose technology became Google’s smartphone operating system.
In the cycle of economic recovery, Mr. Schmidt said, businesses first stabilize and begin feeling more confident, then they increase advertising and only later, hiring.
Schmidt called Google (which owns DoubleClick, the largest online advertising network) a leading indicator of the media industry. Nevertheless, he cautioned that online media, where advertising buys are less expensive and easier to measure would recover faster than offline and mixed-platform models.
[Image by manfry via Flickr CC 3.0]
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