You’re reading...


Brand Marketing Lessons for the Job Search

Career-Line HD Video – William Scheckel is a brand name.

The marketing manager from Montclair, N.J. has a Web and social media strategy the likes of a corporate branding effort. He’s thought of nearly every detail, right down to the background color and images on his Web site to the summary on his resume and his profile on facebook. The goal for his brand: Find William Scheckel a job.

The tactic come easy to Scheckel; he does this for a living. In this Career-Line HD Video he describes some of the steps he takes in his job search to promote his personal brand and stay on message.

Bookmark and Share
Are The Jobs Half Empty or Full?
Marc Cenedella: TV Appearances for TheLadders


4 comments for “Brand Marketing Lessons for the Job Search”

  1. This is a great piece congrats William!

    Posted by Roland Smart | April 14, 2009, 9:59 am
  2. [...] not sure how to coordinate your branding efforts, be they your personal brand or for your company, take a look at this video I did for It’s directed at job seekers, but it’s really for anyone who cares about a brand their [...]

    Posted by Are You a Dabbler or Digitally Distinct? | April 19, 2009, 12:44 pm
  3. [...] Career-Line Video: Brand Marketing Lessons for the Job Search var addthis_pub = ”; var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, stumbleupon, google, facebook, twitter, technorati, more’; Pay it Forward: Broadcast Available Jobs [...]

    Posted by How to Write the Start (and End) to a Resume Cover Letter | | April 30, 2009, 12:37 pm
  4. [...] to talk publicly about what it means to lose your job and how to find a new one (on Fox News and on behalf of, respectively), I’ve thought a lot about how to keep your head above water when you find [...]

    Posted by Use unemployment wisely | May 5, 2009, 4:57 pm

Post a comment