I think that it’s fairly obvious that with the internet we are still in the ‘wild west’ phase, where no one quite knows what is going on. And it is ‘cooler’ to say things like ‘ditch the resume’ than to give solid advice like you give here. Especially because it can be easier and more fun to add some fancy graphics to your resume rather than do the harder, and more useful, work of tailoring your resume to the specific situation (which I think means not only industry, but company and position).