There are two things you can be sure of when executive recruiters discover your LinkedIn profile: They expect to see a summary, and they expect to learn a little about who you are, wrote Kris Dunn, HR expert and blogger of HR Capitalist.
Job titles and dates of employment alone on LinkedIn will not cut it. You need to use the “summary” area (commonly referred to as the “about” section) to frame the your narrative as a job-candidate in a way you would like to be perceived, advised Dunn in the post “Is Your “About” Page Real, or Just Real Phony?“. In this post, Dunn recommends honesty and transparency in personal branding rather than bold claims of being an expert when you are not.
Tell the world who you are. Tell the world who you are not. Be confident in the fact that by not trying to be all things to all people, you’ll be more attractive to the people who are really looking for what you have to offer… It builds trust and authenticity, but it requires you to tell the world what you think sucks. Take a stand. People like it and the people who don’t won’t be nearly as active in being critical as you think they will be.
Dunn goes on to show his own LinkedIn summary as an example of personal branding.
(Image by Intelgia via Flickr cc 3.0)
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