After you attend a job fair, "a lot of the effort has to be yours. You have to get on the phone and call," said Charles Kush III.
If most attendees at job fair go primarily to research the market and find leads, their primary goal when they leave the job should be to follow up on those leads and market conditions, said Charles Kush III, an independent consultant who is looking for a position as a senior vice president of marketing.
I met Kush, who specializes in Internet marketing, at TheLadders Marketing Career Event July 29 at the New York Athletic Club.
“The goal at an event like this is, well, it’s to walk out of here with a job,” he said. “But the reality is that you really just want to make a good impression. If they have something, you’re going to keep in touch, and when they have something, you’ll be there.”
But the “be there” part requires more than just handing the recruiter your resume at the event and checking your e-mail from time to time, he said.
“You share contacts, you connect on LinkedIn, you send e-mails,” he said. “But a lot of the effort has to be yours. You have to get on the phone and call.”
“Nothing beats the phone,” he said. “They’re inundated with e-mails and resumes, so the call stands out. You may not think they could fit in a phone call, but you have to be aggressive. You are marketing yourself. Don’t be afraid to cold call.”
(Photo by karl151k via Flickr, CC3.0)
For more on attending a Job Fair and Phone Interview Tips:
- Executive Jobs at the Job Fair?
- What’s Your 15-Second Pitch?
- Phone-Interview Tips
- Hold The Phone Interview: Be Nice to Callers
- Hold The Phone Interview 2: Pick Up the Phone
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