“[L]earn everything you can about the industry and your target employer(s),” said Vikki Brackett, a career coach told CIO.com’s Meridith Levinson, in the article “Job Search Secrets: Targeting Done Right.”
You need to know the industry’s and the company’s pain points and business goals so that you can communicate exactly how you’re going to solve the company’s problem. Employers want to hear your strategies for making the company money, saving money and minimizing risk, says Brackett.
“Executives need to speak a new language in their résumés, cover letters, marketing letters and bios,” she says. “They have to speak to how they’re going to move a company in a recession, how they’ve cut costs and increased market share. Employers want to know specifically what you’re going to do for them. Your successes from 10 years ago when everyone was making money is not what the company is going to need.”
(Image by guvava via Flickr CC 3.0)
More on job hunting: