If you want to be included in a recruiter’s call back pile keep your resume’s chronological information static, but tweak the language in the top section, advised professional resume writer Steve Burdan in the article “Customize Your Resume for That Plum Job.”
Burdan believes strongly in the importance of customizing the top third section of a resume – the functional area – to fit every job for which you are applying. The functional area includes a keyword-rich profile and branding statement. So, how do you tweak it?
Customization comes down to tweaking the top half, including both the functional section and the job title, to match keywords found in the job listing itself.
“If they look at TheLadders or the ‘New York Times’ or the ‘Wall Street Journal‘ and see a job opening with the actual job specs, they should glean through it to comb out 10 to 20 keywords. Glean key action words that the potential employer is using, and make sure those 10 to 20 words are sprinkled in the top half of the resume.”
(Image by honeyrider via Flickr CC 3.0)
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