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Follow Federal Stimulus Money to Construction and Engineering Jobs

Two-hundred fifty million dollars to Northgate Constructors, in Irving, Texas; $189 million to Kiewet Pacific Co., in Santa Fe Springs, Calif; $80 million to Richard E. Pierson Construction, in Camden, N.J.
That’s just some of the money going to local contractors under the federal highway stimulus program, and those are just some of the companies that [...]

Carpet Research is Step One for Marketing Execs at Career Event

John began his job search in January when he decided to leave the consumer package-goods company at which he had worked for 35 years. He gave notice that August would be his last month as director of marketing and set about to find a job much the same way he had found consumers for many [...]

Drop the Shop Talk and Jargon from your Resume

Every industry has its own language. Law enforcement talks about “perps” and “10-37’s;” doctors refer to “baseline testing” and say “Stat;” and technology executives speak in a code all their own.
Fluency in your job’s native tongue might be important to a manager during an interview, but too much shop talk can get you into trouble [...]

Brand Marketing Lessons for the Job Search

Career-Line HD Video – William Scheckel is a brand name.
The marketing manager from Montclair, N.J. has a Web and social media strategy the likes of a corporate branding effort. He’s thought of nearly every detail, right down to the background color and images on his Web site to the summary on his resume and his [...]